With Facebook’s stock price in the news seemingly every day, social media advertisers might be concerned about whether or not Facebook, or social media in general, still makes sense in their marketing schemes.
Well, a stock’s current performance (or lack of) is not necessarily an indication of a company’s current performance as it relates to its customers, in this case, users. Facebook’s stock opened at $38 on its IPO, as of yesterday, it closed at $20.79; a more than significant decrease. The market's concern is maybe the slowing pace of its increase in new users, or the challenge for
Facebook in being able to monetize its new mobile application, but I think Facebook’s demise has been greatly exaggerated.
Although Facebook may be feeling pressure from the financial markets due to the current stock price, the site has always had a "users first" mentality. In other words, if they focus on the user, the rest will come. That’s not to say Facebook doesn’t frustrate its users occasionally: the way the timeline was introduced, Facebook choosing what stories from your posts it thinks are most important, and, most recently, claims that private messages between users have been posted publicly on a users timeline, (Facebook has denied this) certainly raises users' ire.
With that said, at last report Facebook has 955 million users worldwide on its way to a billion, and 543 million of them were on mobile devices the last quarter. The challenge for Facebook is to stay relevant in the face of competition. Currently, in my mind, Google is thought of as more of a search engine and Facebook is seen as a social site. If Google makes a significant move into that space with Google +, Facebook's dominance as the social site may be challenge.
That’s not necessarily a bad thing for social media and mobile advertisers…just as Twitter has given us an additional vehicle to reach consumers, Google + could do the same…
What do you think?
Read more:
http://www.pcmag.com/article2/0,2817,2387808,00.asp
http://money.cnn.com/2012/08/23/technology/facebook-mobile-app/index.html
http://www.guardian.co.uk/technology/2012/sep/25/facebook-private-messages-published-false
http://tech.fortune.cnn.com/2012/09/24/facebook-vs-google-its-on-again/
http://www.businessinsider.com/facebook-one-billion-user-milestone-2012-8
http://news.cnet.com/8301-1023_3-57519013-93/facebooks-stock-falls-as-zuckerberg-effect-wears-off/
http://tech.fortune.cnn.com/2012/09/24/facebook-vs-google-its-on-again/
Well, a stock’s current performance (or lack of) is not necessarily an indication of a company’s current performance as it relates to its customers, in this case, users. Facebook’s stock opened at $38 on its IPO, as of yesterday, it closed at $20.79; a more than significant decrease. The market's concern is maybe the slowing pace of its increase in new users, or the challenge for
Facebook in being able to monetize its new mobile application, but I think Facebook’s demise has been greatly exaggerated.
Although Facebook may be feeling pressure from the financial markets due to the current stock price, the site has always had a "users first" mentality. In other words, if they focus on the user, the rest will come. That’s not to say Facebook doesn’t frustrate its users occasionally: the way the timeline was introduced, Facebook choosing what stories from your posts it thinks are most important, and, most recently, claims that private messages between users have been posted publicly on a users timeline, (Facebook has denied this) certainly raises users' ire.
With that said, at last report Facebook has 955 million users worldwide on its way to a billion, and 543 million of them were on mobile devices the last quarter. The challenge for Facebook is to stay relevant in the face of competition. Currently, in my mind, Google is thought of as more of a search engine and Facebook is seen as a social site. If Google makes a significant move into that space with Google +, Facebook's dominance as the social site may be challenge.
That’s not necessarily a bad thing for social media and mobile advertisers…just as Twitter has given us an additional vehicle to reach consumers, Google + could do the same…
What do you think?
Read more:
http://www.pcmag.com/article2/0,2817,2387808,00.asp
http://money.cnn.com/2012/08/23/technology/facebook-mobile-app/index.html
http://www.guardian.co.uk/technology/2012/sep/25/facebook-private-messages-published-false
http://tech.fortune.cnn.com/2012/09/24/facebook-vs-google-its-on-again/
http://www.businessinsider.com/facebook-one-billion-user-milestone-2012-8
http://news.cnet.com/8301-1023_3-57519013-93/facebooks-stock-falls-as-zuckerberg-effect-wears-off/
http://tech.fortune.cnn.com/2012/09/24/facebook-vs-google-its-on-again/